Anyone else skeptical about these title changes. GM to Manager and SM to Assistant manager. I’ve tried the title out during an escalation and the first thing the customer said was, “can I speak to THE MANAGER, not the assist.” We made it work but the perception from customers is that SMs are now lower on the totem pole.
Their has to be some REAL reason why these name changes happened, not just, “ to align with other companies and the industry”.