Say your a mom trying to buy soccer cleats and shorts for your daughter.
Just take a look at how many clicks on Nike.com it takes to filter down to Soccer. Every single additional click represents a hurdle keeping us from closing the deal...
This is NOT how consumers shop!
Oh and we really can’t call the Apparel landing page for older girls “Big Girls”...
Good God how tone deaf are we?
For those responsible for making CDA system changes, please maintain the ability to revert back quickly because this is going to fail bigly...