There are few corporate blunders as staggering as Kodak’s missed opportunities in digital photography, a technology that it invented. This strategic failure was the direct cause of Kodak’s decades-long decline as digital photography destroyed its film-based business model.
Steve Sasson, the Kodak engineer who invented the first digital camera in 1975, characterized the initial corporate response to his invention this way:
But it was filmless photography, so management’s reaction was, ‘that’s cute—but don’t tell anyone about it.’ via The New York Times (5/2/2008)
Kodak management’s inability to see digital photography as a disruptive technology, even as its researchers extended the boundaries of the technology, would continue for decades. As late as 2007, a Kodak marketing video felt the need to trumpet that “Kodak is back “ and that Kodak “wasn’t going to play grab a– anymore” with digital.
The great news here is the Strategic plan includes becoming a new entrants to d–g manufacturing. But it even better for the CEO prior to news announcement last week he lined his pockets with stock options that were the result of insider trading......>Tik Tok time running out HPE brand headed toward the Smithsonian institute like many other brands such as Xerox, NCR, etc...