This really belongs at the top of a thread:
This!
https://www.computerweekly.com/feature/Beyond-the-database-Digging-deeper-into-Oracles-cloud-strategy-and-its-bid-to-conquer-AWS
is telling.
River Island CIO Doug Gardner told Computer Weekly in 2018 that his team was an Oracle on-premise customer that had tried to use Oracle’s cloud infrastructure, but that “it was a joke, it was unbelievable”, prompting the company to switch allegiance to AWS.
Sporting Group’s CTO Peter Wallis says that despite the company’s original trading platform and data warehouse running off Oracle technologies, the tech giant’s cloud platform was not considered for inclusion in its own digital transformation plans.
The issue for some CIOs may not even be the technology, but just the way Oracle has worked over the years, with Wallis making reference to the firm’s licensing costs and the way it handles sales negotiations as being two reasons why Sporting Group decided against going deeper into its product portfolio.
This sentiment has been reflected by Oracle’s market share in the cloud infrastructure space: AWS reported revenue of nearly $9bn on IaaS alone in its most recent financial results, with many analysts suggesting it has about one-third of the market.
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