@mcbn+13TZ7ymN Must've touched a nerve. Let me put this in a more contemporary setting for you. Why buy a 30 year old cow when I can get her milk for free?
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People continue with Amazon because it is worth the money. Cengage products are mostly junk.
Consider that Amazon Prime and streaming services routinely offer one month free trials. But we don’t them expect them to continue to be free after that time. Why are some of the comments here saying no student will buy a publishing product just because it was free for a limited introductory time? And the ‘why buy the milk’ comment? Hopelessly outdated.
Your logic is completely wrong if you think any publisher will benefit from COVID-19.
- Enrollments will plummet. Yeah, yeah, I know education has always been "countercyclical." Not this time. It is too expensive and few will be willing to take on massive debt. Look how much tuition has risen since the last crisis.
- Profs will do anything to save their students money.
Why is the same guy commenting 5 times about the Coronavirus being the "nail in the coffin". It's clear it's the same person.
No crisis is going to make Mindtap more popular or easy to use. That is entirely the reason C-gage rolled out an eBook-only version of Unlimited. Every HE publisher in the country is providing free access to eBooks for the rest of this semester, this will change nothing.
Not much more any publishers can do right now, unfortunately. However, Cengage is in a more vulnerable position than most because of their large debt load. The end of year layoffs were proof that their balance sheet can not withstand any bumps in the road much less a sustained downturn. They are living on a knife’s edge financially
ID: @7lgw+13TZ7ymN If everyone is giving away their products then there’s no advantage in jumping on the bandwagon, in fact now value will be diminished for all these products. Ask any single childless 30 year old, who’ll buy the cow when you can get the m— for free?
All the publishers big and small are giving away free access actually. Most Edtech companies as well. I believe the hope is once faculty and students start using their products they’ll stick with them in the future.
I’m sure students will be lining up to pay for CU once they’ve become accustomed to receiving it for free. It’s a business model that’s worked out well for newspapers.
How does giving your product away for free improve your bottom line?
Cengage will likely benefit greatly from the covid 19 outbreak. As all the schools in the country move to distance learning instructors who refused to use digital are now begging to get setup with MindTap. Cengage is also giving away Cengage Unlimited to all students for free for the rest of semester.
Yep. Expect another mass culling once COVID starts impacting cash flow. If they can’t close the merger in the next month or two at the very most bankruptcy is almost a guarantee.
Cengage is pretty much toast, campuses are shuttered around the planet, good luck finding a prof or committee before august, kiss those takeaways goodbye
I've heard since campuses are closed across the planet it is impossible to get in front of profs or committees so any chance of takeaways was diminished by 99%. Pretty much the end for cengage this semester....
Rather clear since every school is now shuttered in the world and ever prof and committee will be at home until the end of the semester, this is the nail in the coffin for good ol cengage...
Corona virus hijinx, shuttering schools, empty campuses, good luck finding a professor or a committee to pitch, you're toast Cengage.
Based on Hansen's every public utterance, lol! He has made it quite clear that continued "efficiency efforts" are planned for the remainder of the year. Merger or no merger, the culling will resume come May or June. It's not even a question.
Based on what info?