I wonder what litany of excuses Michael will use to explain away what is sure to be yet another money losing quarter? Timing of purchases? Shift to digital? Piracy? Declining enrollment? But don't worry children, Cengage Unlimited is an unqualified success. Full stop. Jawohl!
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You can compete with free (see OSX and Windows vs Linux) but what you're paying for has to have real value.
Cengage has some great content but the problem is the online platforms are kind of stuck in 2005. SAM was always a cash cow because it did what it did better than anything else at the time and back when it started most of the A+/MCSE post recession places that were being funded by unemployment retraining grants jumped on board and bought the books, software, etc....
The NG partnership should have been a license to print money but somehow that failed year after year after year.
A lot of the content, as good as it may be, isn't so much better than what professors can find online for free or at very reduced prices. Print going rental was a good idea but way too late and so much money is wasted on producing new editions of old titles just to attempt to k–l the used market takes a huge amount of revenue.
Cengage won't go out of business but I think it's going to end up being a shell of what it is right now. Even MindTap, for what it ism, has cost a huge amount of money to develop and support. If you think about it all you get is an e-book that's hard to read and some videos (lots of YouTube), RSS feeds and mid 2000's activities - drag and drop, fill in the blanks, etc... not all that engaging or exciting in 2019.
how many wagons do in need to load to equal the amount of these city communes?
@10k15AFN-1jzd It's because you can't compete with free.