Macys top brass has long sense strived to know the customer. Know what she buys, prices she likes and brands she knows; all leading to a focal point of an experience that triggers a "Buy" from her.
Where Macys top brass lacks is vision and WHERE SHE IS BUYING...! Macys consistently dumps piles of cash on hand and capital from shareholders investments into "Lame Brain" ideas such as the latest 2 flops like Backstage and STORY. Mimicking the old raunchy 1980's used car adds from back in the day "complete with mullets and pony rides" to try and lure someone, anyone at all into a store. Its horrible.
As a top level executive myself for Macy's, It is painfully obvious that Store Shopping has played itself out ( LIKE PAGERS FROM THE 1990'S) Yet we fail miserably at identifying that our consumers do not want "GIMMICKS" they do not want cheap made products from India and China. They still want good products and are willing to pay for them, however they do want to do it from the comfort of an office CPU, or a smart phone while having lunch.
We have been setting by and watching Nordstrom, Kohls, Dillard's and dare I say TARGET beating us at everything we do because they have switched to a 60% e-commerce 40% store methodology.
And with the released data that AMAZON is targeting the apparel and clothing industry starting this year and building over the next 5 years. Its safe to say that the weak companies are toast. Even the stronger companies will struggle just to survive.
If Macys wants to survive the next 5 years it has got to take a look at the Market and realize that it has got to invest into what is growing like its e-commerce business has shown 30% growths for over 8 years now, yet its the stores that get all the capital and attention.
Macys has got to either jump on the .com D2C business and figure out very quickly how to be better at it than our competition or they will join the ranks of SEARS, Service Merchandise J.C. Penny's very soon.
Quick note: Want to what Executives, Directors, and CEO bought and sold stock and when. look here--->> https://www.reuters.com/finance/stocks/insider-trading/M.N
When CEOs are selling high and buying low, it makes you wander if its best for their own interest to sell at $33.06 per share and 3 days later buy back at $22.00 per share.
Could it be the whole Management board are really just day traders directing the company to maximize their own profits? It sure looks that way to me.
If the bought low and held on to it, Id say yes they are just trying to help the company, but with the transactions above, day trading is more the game and in no way shows they are trying to do what's best for the company. It seems more like they are stock trading almost daily the same officers to line their own pockets as much as they can before the TITANIC big "M" Sinks completely.