Seems pretty much everyone has fallen for this narrative so I will quickly and concisely dismantle it.
The narrative goes something like this:
"Brick and mortar is falling because online sales is growing so fast."
This is a lie.
Online sales makes up around 8-10% of total retail sales, and that includes Amazon. Yeah, the news forgot to tell you that part.
And its not like online is doubling every year, notice the media never actually gives a % figure, but instead uses terms like "going through the roof." That should be your first clue you're being fed a pile of BS.
So online sales growing even at double digits of 10-15% is meaningless because it is 10-15% of such a small number.
That's called Math. 10% of one billion is a much bigger number than 10% of 100
So online is growing at a good %, but the actual revenue growth is nowhere near enough to make up for the massive drops in store sales. Therefore, overall online sales are falling dramatically due to the 92% dropping, despite what the 8% is doing.