@tgx - you need to be dirt cheap nowadays or you need to have a product that nobody else can offer. Otherwise, you run into competitors like AWS that have a billion customers and are perfectly fine with super thin margins given all the volume they have.
That's why only Google, Apple, Facebook, Microsoft and Amazon have a shot when it comes to the Cloud - they have an immense scale and all five companies are pushing that trillion dollar market cap / valuation.
How do you compete with this? I do not think you can.
I think they are true monopolies as they have cornered everything with their size(s) - we never had this situation before (from the monopoly perspective) and our existing definition of a monopoly does not fit the companies I listed. Yet, I think they are as their size creates such a big barrier to entry and they will go ahead and buy or squash anyone why tries to enter (and matters for even a day).
GE stands no chance, we'll fold within a decade (at least on the Digital side)