I love this campaign. The campaign that could only come from the mind of an engineer. Which is precisely why it won't resonate with the average consumer AT ALL. But a 4 tone jingle from Intel will.
But really, why is this happening if the tech savvy already feel QC is years ahead of the competition.
https://www.qualcomm.com/news/snapdragon/2016/04/07/modem-vs-modem-event-3-talk-time-puzzle-cube
Good idea mentioning Snapchat. I bet some old timer exec found out "the millenials" use "the snapchat" to send "the dick pix".