Thread regarding Ford layoffs

Kissing $5.6 billion away

Big investment, zero return as Ford cannot compete in the EV space. No way we will find 500,000 customers unaware of our quality and performance issues.

(Reuters) - Ford Motor Co (F.N) plans to build up to 500,000 electric trucks a year at its BlueOval City complex under construction in western Tennessee, the automaker said on Friday.

BlueOval City will assemble several versions of Ford’s next-generation F-series electric pickup, which the company calls Project T3.

The Stanton plant northeast of Memphis is part of Ford’s plan to have global EV production capacity of 2 million vehicles a year in place by the end of 2026.

Ford said BlueOval City will have a general assembly footprint that is 30% smaller than that of a traditional assembly plant, with a higher production capacity. Most current auto plants are designed to build 250,000-300,000 vehicles a year.

Tesla (TSLA.O) earlier this month said its future electric vehicle plants will be up to 40% smaller than traditional plants.

Ford's Project T3 pickup, a successor to the current F150 Lightning, is being developed on a new dedicated EV truck architecture.

Suppliers have said that new platform, which carries the internal designation TE1, will also underpin full-size electric SUVs in 2026 that could supplement or replace the current Ford Expedition and Lincoln Navigator.

The $5.6 billion BlueOval City complex, which is being jointly developed with Korean partner SK On, also will have a battery plant capable of producing about 40 gigawatt-hours worth of cells — enough supply up to half a million EVs a year.

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| 1742 views | | 7 replies (last March 25, 2023) | Reply
Post ID: @OP+1lNwprA5

7 replies (most recent on top)

Who in he-l would want to buy a Ford? Fix Or Repair Daily. Safety Recalls every week. Problems with each and every vehicles that Ford built. Outdated design.

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Post ID: @1etv+1lNwprA5

Ford will survive in the EV space, no question.
Garage those Teslas while you can. Collectibles. Beany babies.

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Post ID: @hhn+1lNwprA5

Between the way they treated people and all the quality problems, not to mention the ridiculous prices, it will be interesting to see how this pans out. I will never buy another Ford, they could not give me one for free.

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Post ID: @afu+1lNwprA5

T3 will be a great product to take the profits of the F150 nameplate to the next level. I don't doubt Telsa delays their Cybertruck even longer to be able to compete.

With the next-gen apps/services/subscriptions Model e is developing to accompany T3, I foresee the ICE portion of F-Series profits becoming much less important to the company.

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Post ID: @pth+1lNwprA5

@vig that is the whole point doubling opportunities for Ford leadership.
Ford is and has always been a place centered on making careers for “leaders” who don’t really care about the customers or the health of the company.
The quality of what is being produced and what is in the pipe is a testament to this.
For heavens sake we have been manufacturing cars for over a 100 years and we allow this junk to roll off the line? It’s not the engineers doing it’s managements doing.
All these new cool Silicon Valley imports aren’t helping either. They have a mind set of having their customers debug their product and then creating multiple versions of their product to attempt to fix their basic design issues.
Old engineer who lacks EV skills (according to leadership) pointed out that water would leak into the battery compartment on sudden stops and hard turns with the flawed design. Leadership says well we can address that in some future release if it causes a problem. Yeah I get it is never rains in California, but not all your customers live in California. Pennies to fix the issue in design phase, now very costly.

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Post ID: @cyd+1lNwprA5

With all the current real estate owned, where is the wisdom in doing a greenfield plant for the new platform. Optics over practicality and financial discipline.

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Post ID: @olv+1lNwprA5

Splitting the company into to two is a huge mistake, doubling management and other overhead expenses. Why not just ease into electrification with the existing PTO organization? That is what the other automakers appear to be doing.

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Post ID: @vig+1lNwprA5

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