Do kids care?
Maybe a better question - who is our consumer in 2024?
8 replies (most recent on top)
Nikes failing to connect with new consumers because we lost our focus on sport and shifted our focus to other inconsequential BS like DEI, which consequently, only made our organization less effective
They are investing a lot in breakdancing, some cool stuff coming up. Stay tuned
Parent of a kid who absolutely loves everything Nike....Anecdotes don't mean sh-t, and why you aren't in charge of marketing.
I wouldn’t say Nike is totally uncool these days. After all teen surveys still show that the brand is something they want.
That said, Nike is not AS cool as it used to be and it is no longer a must-have like it used to be. There are more and other cool brands to chose from these days. We see all this reflected in lower revenue growth too. We can forget the days of consistent, high single-digit revenue growth. I seriously doubt that’s ever coming back.
As for the Olympics, well, they’re just not as relevant as they used to be. People are both flooded these days with entertainment options and, with a few exceptions, also less interested in sports. I expect the 2024 Olympics to have comparatively lower viewership than in prior years.
Nope, don’t care at all. Parent of a teen boy who wanted nothing Nike related. Even with the discount, I was buying other brands. Consumers and kids have moved on to better, cooler brands.
Read the latest teens survey’s? No? I thought so. You are clueless
even the 30+ year olds are moving on. Hoka and On is where it's at.
Nike isn’t cool anymore especially with anyone under 30. The brand is stale & has lost its edge, nobody cares about the Olympics & Nike’s marketing has done nothing to change that. Cost cutting has gutted the marketing required to keep the brand fresh. Our customers are sadly the 30 and over crowd. RIP Nike