Thread regarding Ford layoffs

FNV4

i’ve seen tons of projects flame out, but this one feels like a total epic fial... It hits differently when you realize the same mistake is happening right before your eyes. I poured my heart into those tech meetings, believed every promise, and watched it all crumble. you could feel hope drain away in every status call.

Leadership sold us on zonal electric architecture as the next big leap, but we couldn't match what a rival with a quarter of our resources pulled off in a blink... We were told to speed things up by outsourcing, only to end up with half-baked integrations and shattered timelines. there was no clear roadmap, just a revolving door of vendors and vague mandates.

I watched version after version get scrapped, budgets vanish into black holes, and fingers pointed at the engineers left holding the bag... I saw developers forced to fudge metrics so management could hit their numbers. GSRs who wrote the actual code wondered if they'd have to reapply to prove their worth. i've never felt morale dive so low as I did watching talent walk out the door....maybe next time they'll try human support instead of these hollow gestures, invest in solid plans and genuine accountability instead of bargain-basement reshuffling... It’s not innovative to parachute strangers onto a system that’s already collapsing. For everyone slogging through the debris of broken roadmapsit's time to demand transparency and respect.

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| 4366 views | | 33 replies (last May 29, 2025) | Reply
Post ID: @OP+1jw0tqgdc

33 replies (most recent on top)

Canadians, and quite frankly Germans (no matter how much Henry flirted with the Germans in his days) , should keep in mind the work in an American company.

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Post ID: @114+1jw0tqgdc

@h4 The sh--t show keeps running. Nothing is done to fix anything. Finger pointing and taking advantage of higher standing ranks to get away with it. The same people 4 years ago and now , never left , never punished, but instead got promoted. Welcome to Ford. Welcome to s--t show.

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Post ID: @ha+1jw0tqgdc

@gm not even 1 percent of fnv4 mgmt was in Canada. The clueless and incompetent are all in people who conceived and others who could not tell 2yrs ago that it was off rails. That is what you get from excess who have never worked in trenches.

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Post ID: @h4+1jw0tqgdc

SOMEONE WHO ISNT ME WAS A 10X SWE IN MICHIGAN THAN 1 SWE IN CALIFORNIA SAME AGE PAID SIGNIFICANTLY LESS WITHIN MODEL E

CHECK . They worked together

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Post ID: @h0+1jw0tqgdc

Issue with Canada 1

  1. US Chief was totally was not not aligned with Canadian Chief. There was never a link between the two.
  2. Then Canada team very strict discipline coming from their management. They had no strict time delivery because of issue #1
  3. TWO Canadian SW engineers could replace 1 USASW engineer by $$$. They were not expensive. CAD dollar is less in US and Canadian software team comes from Canadian revenue.
  4. 1 Engineer in California = 1.5x pay in Michigan. So when Doggy gets 5 Million +

This is your budget keeps going.
Don't forget that they cut 25% on everyone's bonus and some fake promises for the next year bonuses.

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Post ID: @gw+1jw0tqgdc

The level of incompetence and frankly, arrogance especially from Canada is what doomed FNV4. You don’t just burn BILLIONS without anyone noticing it - Same thing we did with Argo. Ford Management will never learn and keep on repeating the same mistakes.

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Post ID: @gm+1jw0tqgdc

If you ever see a meeting titled “meeting of the minds” on their calendar. Just KNOW, NONE of them are up to ANY GOOD.

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Post ID: @gk+1jw0tqgdc

This is the thing, the incompetence could not learn anything from FNV4 project. They could not understand anything where the project was heading from the beginning. Laying off engineers is the easiest way for them as long as it is not them.
Dog F ..ck- "The hardest decision I have ever made..." Id--t worked with consumer Apple phones and does not know what it takes to build vehicles at ALL.
By the way , when he left Apple , Apple stock soared!!!! You heard me - SOARED.

This time let them fail and see the door of the real world. I am so happy that it can finally happen with these du-sh---bags. - Also, new chiefs who were promoted for NOTHING. Wait and see. I give it 1.5 year max. If I was Soros I would short Ford stock to 10 cents. This is where it is heading.

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Post ID: @gc+1jw0tqgdc

Billions brother

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Post ID: @gb+1jw0tqgdc

If as a company with ‘unlimited’ resources - billions of $$$ and an army of engineers could not pull off FNV4, then I have no hope for future projects. At what point will management recognize the root cause and fix??? I hope it is before we talk about chapters 11 and 13…

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Post ID: @ga+1jw0tqgdc

The management is self serving and inept as they promote more inept... circle of culture at Ford..

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Post ID: @fq+1jw0tqgdc

re: survey taking 2 months for response. I was a manager for many years and it baffled me about how long it took to receive feedback. I became cynical after awhile as I often hear upper managers pick out certain questions they were evaluated poor on and dismiss them saying, "Well, that survey was before we did action X, which would have addressed that". It's like the 2-3 months turnaround time gave them enough excuses for why the current opinion was not what people had said 2 months ago.

Bottom line, although these surveys are done, they are nothing but window dressing and upper management doesn't take them seriously. However, they do use it to grind the bottom levels of management. Like when the survey says "60% of a team are dissatisfied with their pay" , they will tell the LL6 (who has no influence on comp) to make people feel better about being underpaid and give them more exciting work. Oh, but they will still understaff your team so you have to spend all the time on mundane tasks and no opportunity to give people "fun" stuff.

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Post ID: @fk+1jw0tqgdc

This thread is getting better and better with more concerned contributors voicing their pragmatic observations and suggestions.
When and how will Ford leadership get feedback to get on track?
I don't know if I should laugh or cry: a mega leadership feedback/survey was executed before fnv4 cancellation announcement. Majority of respondents I guess were overly positive thinking they can put up with inefficiencies and dorky collaboration.
The results will be known almost 2 months later!
For sure the feedback would be much more authentic, truthful and constructive if the survey is done again now. And why does it take 2 months to evaluate? 2 months of perpetuating incompetency and lost opportunities.

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Post ID: @f4+1jw0tqgdc

All this time spent getting justice from ford could have been spent a year funded in complete mastery on my skills. What skills do I learn seeking justice? how to never trust people in Michigan and count on them to save one another from criminality? How everyone is scared of power?

I don’t know how you guys live like this

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Post ID: @cm+1jw0tqgdc

@ch maybe they got blackmailed like me! Always wondered that. I’m also wondering if it’s a common thing to be blackmailed in the real world. It seemed so normal and cheeky said when it happened, like an assured perspective of keeping me in control and quiet. Made me wonder, probably not their “first time”, right? Does it happen at other companies? I wonder, too bad I’ll never join another company again after that one, ahah!

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Post ID: @ck+1jw0tqgdc

Unfortunately, Ford HR rarely acknowledges these messages. Upper management often seems more focused on presenting a polished image to investors than addressing internal dysfunction, while frontline teams are consistently neglected.

The FNV4 program is a prime example. Its failure wasn't acknowledged until the last possible moment—internally, leadership maintained the illusion that it was a high-performing initiative, progressing exactly “according to plan.” In reality, the project was directionless. How can a program operate effectively without clear deadlines, or be shuffled between names and portfolios every six months as though engineers won’t notice the instability? Identical programs were relabeled, while the workforce was expected to operate like machines.

Where was leadership—where was Doggy—during all this? Why wasn’t there any accountability in understanding the true status of the program after two years? Why wasn’t it clear that there was no properly developed validation, no suitable test equipment, no engineering training, and no management capable of guiding embedded development teams to success?

This cycle is tragically familiar: hire, wait 6–12 months, lay off, then repeat. Each round brings in new faces to clean up after the last, while the same non-performers—often skilled only in talking, not delivering—remain. Promotions were handed out in a program that was ultimately canceled. Were they rewarded simply for showing up early, while others who joined later and worked to fix legacy issues are shown the door?

Is this the Ford legacy? Stuck in 1980s thinking, repeating the same patterns our grandfathers saw—convinced that bold slogans and boardroom slides can substitute for real engineering leadership?

P.S. To the promoted-for-nothing management — if you’re really that competent, why couldn’t you communicate the real FNV4 issues to leadership and drive the program to earlier success? Why were you silent? Or were you just enjoying your upgraded paychecks while the rest of the team struggled?

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Post ID: @ch+1jw0tqgdc

The Slate EV truck will be a base of $28k, with no federal incentives. Ford's battery pack alone costs that much.

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Post ID: @c1+1jw0tqgdc

It is not like it seems. Everybody has blamed Zonals, ignorant of other projects and managers contributing to fnv4 fall - that were black holes for money and talent. As someone said - follow the money - you find Ford communicated halftruths and manipulated public opinion - it's good to have a (made-up) scapegoat, right?

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Post ID: @by+1jw0tqgdc

@bm+1jw0tqgdc for beginners… I am 46 years of age coming September. And okay I will try that. Thank you

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Post ID: @bp+1jw0tqgdc

"The people in ‘Model e’ tried to crucify me like they did to christ"

Whoa there fella...throttle the god complex back justa little. I'm sure you weren't that important. We all feel a little average sometimes. If you're feeling down and insignificant, rather than making a comparison like that, why don't you sing a happy song, maybe make one of those paper faces on a stick they have on those depression dr-g commercials, only with a smiley face instead of a sad one and hold it up in front of you. There...isn't that better?

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Post ID: @bm+1jw0tqgdc

The people in ‘Model e’ tried to crucify me like they did to christ

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Post ID: @bd+1jw0tqgdc

Ford is out of competition for the next 5-10 years with Rivian, Slate, Lucid, GM , TESLA - if Ford even survives the next 2 years. The incompetence is still running the show there.
They bluffed the investors with FNV3 patch up as something as a supermodel to come out within the next 6 months while running into the ground 4 years of FNV4 work with no understanding what and how.

Now Skunkworks team from California's Doggy's team:
Is it a magic FNV3 patch up for 1980's vehicle architecture ???
Legacy work back into 80s , yes ? No good OTA, AI and High speed Eth
Brand to buy because its Ford and not because they are better vehicles for customers??? It is a S---t SHOW !!!!

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Post ID: @bb+1jw0tqgdc

At Ford, I worked like there was no tomorrow—grinding, building, delivering. And deliver I DID. Then along came MEME and BABOON from a totally different jungle, swinging in from another department.
Apparently, leading a major development and actually delivering was too much competence for them to handle.
So they axed me and brought in their own troop...

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Post ID: @b6+1jw0tqgdc

Post ID: @ah+1jw0tqgdc

DF was the one who put a stop to FNV4 when it was clear it would not deliver its goals. Thus saving the company further sunk costs. There was an overview of this posted on the homepage a couple weeks ago.

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Post ID: @b5+1jw0tqgdc

The irony is that people responsible for FNV4’s failure are still around. The GSRs are the ones who paid the price in this round and will be impacted in the upcoming rounds. The politics and empjre building that FNV4 started has doomed model e.

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Post ID: @aq+1jw0tqgdc

Haha, yes, the FNV5 denial. I sat in so many meeting where architects would not commit to anything because it blocked some possible future solution. They said FNV had to be the final solution. We can’t limit ourselves to 24 8K video stream because holograms and teleportation may need more bandwidth, let’s meet again next month to solve this problem. In the mean time, developers go make a demo to make it look like we are doing something, and make sure its title AI xxxxx.

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Post ID: @an+1jw0tqgdc

I saw this coming 4 years ago. and 3 years ago I told management that there will be an FNV5 and they told me no... FNV4 is the be all that ends all. lol. Well. all I can say for those who believe in what they told you about pouring your energy into FNV4 is well.. you still young and naive and learn from your mistake.. maybe next time you do some critical thinking before believing what people tell you. fool me once shame on you... fool me twice shame on me.

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Post ID: @am+1jw0tqgdc

The electric light orchestra was chanting “don’t bring me down” whenever real feedback was given. We all went down with them in the end!!!

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Post ID: @ak+1jw0tqgdc

Haha that’s funny. Good morning to you too. Posted at the same time. Can relate to your points too!!!

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Post ID: @aj+1jw0tqgdc

They could have just asked me instead of spending billions the WAY they did. We don’t get heard though. In fact, this whole time not once did anyone around me mention the name, “Doug Field”. We were knee deep in the barracks you’d think Obama would invite us to family dinner. The only reason I learned about Doug field was from this site. Same thing with Matt jones! And no this was not my first year in model e and YES in infotainment!!! What does that tell us!!!!!!!

I learn more about our company than the company!!!

Can’t believe this!

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Post ID: @ah+1jw0tqgdc

Omg, am I sleep-posting? This was my experience. I joined Ford specifically to work on FNV4, believed in the zonal dream and that we could pull it off with our resources. It died with the middle leadership fighting to not let go or work together. It started with no CAN only to have most teams argue to have CAN back and we were back to where we started. Meanwhile, I was forced to support fake metrics to make sure my LL4 looked better than another LL4 so we could take on more ownership. Meanwhile I hear DF praising our progress which I knew was made up of bogus stats and demos. Crazy! I quit at the end of 2023, I need to have purpose in my job.

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Post ID: @ag+1jw0tqgdc

I may work at Ford… but I don’t claim Ford. No honor amongst thieves. Work 24/7 while nobody watches your 6.. toast to those nights, these days can’t sip….

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Post ID: @ab+1jw0tqgdc

Many of you reading today are believers. You believe in this group, and you have fought for it for years and years, and you don’t deserve these lies. They’re insulting and won’t be tolerated. You want this company to get back on its feet? Then I suggest someone buy out the existing fund so they can have a dignified exit, and they don’t lose one more US dollar.

Or they can continue to try and gain control of a company that is experiencing its steepest slump in several years and duke it out all while looking away at what is ACTUALLY going on in not just this house but this neighborhood by extension to those complicit.

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Post ID: @a5+1jw0tqgdc

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