Thread regarding Ford layoffs

Billions brother

In 2023, Ford projected a $3 billion pre-tax loss for its Model e EV unit, on top of a cumulative $2.1 billion loss in 2022 and $900 million loss in 2021. That totals roughly $6 billion lost on EVs from 2021–2023. Ford’s Model e segment had about a -40% EBIT margin in 2022, meaning Ford spent far more building EVs than the revenue from selling them. These figures are confirmed by Ford’s investor briefings and SEC filings. Argo AI was shut down in 2022, and Ford took a $2.7 billion impairment charge on its investment. Ford’s e-scooter subsidiary Spin, acquired for $100 million in 2018, was sold off in 2022 in an all-stock deal to Tier Mobility. The Chariot microtransit service was shut in 2019. Ford disclosed in October 2023 that it was postponing about $12 billion of capex earmarked for expanding EV production capacity (such as a second battery plant line), in response to cooling demand and eroding pricing power. In July 2023, Ford enacted major price cuts (up to ~$10,000 off) on the Lightning to stimulate demand amid increasing EV competition. In 2023 Ford sold just 24,000 Lightnings, well below its capacity (it had expected ~70k that year). Late 2024 Ford shares were down ~13% for the year while GM’s were up ~43%, as Ford struggled with quality and efficiency problems. Q3 2023 Ford was losing over $30,000 per EV sold due to high costs and price cuts. In 2023, the Model e division lost about $4.7 billion (EBIT), and this ballooned to roughly $5.1 billion in 2024. In Q2 2024, for instance, Ford’s warranty and recall expenses totaled $2.3 billion, which was $700 million higher year-over-year and $800 million higher than Q1 2024. United Auto Workers substantially raises labor costs for Ford. Ford officially stated the deal will cost an additional $8.8 billion through 2028, which translates to roughly $900 in extra cost per vehicle by the end of the contract. October 1, 2024… Ford issued a press release announcing major price reductions for BlueCruise – annual plan cut to $495 (from $800) and monthly to $49.99 (from ~$75). These changes indicate that customer uptake at the original pricing was below expectations, forcing Ford to lower margins to boost volume. Additionally, Ford’s reported “805,000 paid software subscriptions” by Q3 2024 included all BlueCruise trial participants (as discussed above), so the revenue impact was much smaller. In essence, while Ford execs claimed BlueCruise as a financial success, the need for aggressive price cuts and packaging in 2024 shows the program was not as successful in market penetration. On August 21, 2024, Ford issued an update (covered by media such as PC Magazine and Automotive News) that it “has cancelled its next electric car, a three-row SUV, and will instead pursue hybrid SUVs”. Ford significantly pulled back on previously announced EV programs. Notably, Ford took an immediate accounting write-off was $0.4B, with potential future costs totaling as much as $1.9B in Q3 2024 related to “a canceled three-row electric SUV. AICP for 2024 came in at only 69% of target due to missed company wide goals. Executives could still achieve a portion of their bonuses if Ford Blue and Pro performed well enough to hit profit targets, even though Model e was deep in the red. The revenue from subscriptions is relative to Ford’s $158 billion in annual revenues – for example, Ford Pro’s software/services carry >50% profit margins but only ~500,000 subscribers in 2023… which makes it silly to brag about and more embarrassing when misconstrued as paid users. The company pulled back on a pledge to go fully electric in Europe by 2030. Yet $4.8B of Ford’s cash is being tied up to fix Europe (subsidiary in Germany debt + new business plan, rather than returned to shareholders or invested elsewhere. Nov 2024, Ford agreed to pay up to $165 million in civil penalties for failing to recall 620,000 vehicles in a timely manner over a camera defect. Ford disclosed that warranty expenses for Q2 in 2024 were $800 million higher than the prior year’s quarter. Ford is seeing softening demand for some models like Bronco (Q3 2024 Bronco sales fell 18.5%). Nov 2024–Feb 2025 data found significant churn in certain functions: e.g. Engineering saw 128 hires vs 72 departures in that period, and Business/management had 23 exits vs 20 hires, while even HR had notable turnover in senior ranks (sources using LinkedIn Analytics). Ford is signaling that without credits, its EV projects (and associated employment) would be scaled back to remain profitable (regards to IRA appeal 2025). Ford also faces over 100 pending lawsuits alleging that 1999–2016 Super Duty truck roofs are defectively weak. on Feb 17, 2025, a Georgia federal jury awarded $2.5 billion in punitive damages against Ford in a case involving a 2015 F-250 rollover that ki-led a couple. Ford’s balance sheet, as of end 2024, included roughly $28.5 billion in cash and $46.7 billion in total liquidity. By early 2025, the Cybertruck had begun deliveries, and Bloomberg noted Ford’s Lightning is “falling behind” that new rival amid a “deepening EV crisis” for Ford. As of Q1 2025, MAP continues building Broncos and Rangers in Michigan. Ford has not yet delivered a next-gen EV to leapfrog competitors; instead it’s cutting prices on existing models to stay in the game while surviving quality losses. Ford’s management is closely monitoring policy changes and willing to take tough actions to protect the company’s financial health.

It’s worth noting Ford’s leadership did receive performance bonuses even as the Model e division lost billions (the bonuses were more tied to Ford Blue/Ford Pro results and stock performance).

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| 2199 views | | 36 replies (last May 22, 2025) | Reply
Post ID: @OP+1jqa0fgqt

36 replies (most recent on top)

Source? Exactly.

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Post ID: @8b1+1jqa0fgqt

Oh dexter

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Post ID: @717+1jqa0fgqt

@5pa+1jqa0fgqt -- is how we are acting because we are failing to trust but verify, instead we trust our own feelings before confirming whose side we are on, we are doing it to ourselves... the comment replied to that the person was quoting was not pro california-talent in the first place

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Post ID: @5pb+1jqa0fgqt

@5nj+1jqa0fgqt I'm not the other guy, but i'll take the bite. It is because Michigan is asleep behind the wheel. We are busy giving SiliCON-e all the glory.

Enamored.

Accountability is the first step. We forgot who the fu-k we were. Doug is a nobody. He is silicon valley fighting style, yeah? Look at Model E.

E because F would be too hurtful.

California new grads no nothing more than Michigan new grads. Heck, new grads from University of Michigan don't know any more than another University or community-college here locally.

I taught kids in Silicon Valley for a year remotely long time ago. They turned out pretty solid post-grad, I took the reference calls (multiple kids) for their first jobs. Cracked people are everywhere, some just don't know their potential. Others speak fear into them. You never know. Except what we do know is that Silicon Valley is overly-confident and paid exceptionally high which is understandable for cost of living-- however, there is NO reason they should be tapped in and brought here under assumption they are innately cracked. You can't manufacture cracked. Doug, your apple silicon chip on his shoulder wrecked a $10B investment. You must have a humiliation ki-k-- unless it's for the greater good which is to draw attention to how siliCON-E-HEAD warriors failed to make a point! Show me more companies and i'll still call the strawman fallacy.

I am not making fun of California. I am making fun of the lack of logical reasoning which led to 'billions brother'. It is because the people here aren't smart enough to look past bias!

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Post ID: @5pa+1jqa0fgqt

looks like we sold about 33,500 f150 lightnings in 2024 according to the internet. just saw a new chevy silverado ev pickup driving around. wonder what the take rate will be on those...

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Post ID: @5ns+1jqa0fgqt

'“skunkworks” EV in Cali our saviors!!! Yay we got the whole startup vibe going yeah!!!!! Big startup energy !!! Crush some cans and close your fists !!! '

I enjoyed this statement very much.

Lets look at the California EV ecosystem. First the bankrupt or otherwise zombie/scam companies.

Fisker
Coda
Canoo
Faraday Future
Aptera
Mullen
Proterra
Karma Automotive

Then there are the companies which are producing vehicles at perpetually below expected volumes or are probably going bankrupt in the near future.

XOS
Lucid
Rivian
Vinfast
Phoenix Motorcars

Then, there is whatever Zoox is.

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Post ID: @5nj+1jqa0fgqt

The departures included 11 managers and 2 directors, indicating leadership attrition, while the hires were mostly staff-level – “Heavy staff hiring while leadership shrinks – that’s classic cost-cutting.”

Business Management: 23 exits vs 20 hires in those months, reflecting “senior churn” in managerial role.

HR: 8 hires vs 5 exits, including two senior HR leaders leaving and a couple of new VP-level HR hires – suggesting a shakeup in HR leadership.

Take a look at who they started as model-e for HR and it is very telling of free-fall.

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Post ID: @c2+1jqa0fgqt

Better journalism than the paid actor Mike Colias, deputy bureau chief for autos at The Wall Street Journal’s Detroit bureau. Thank you @OP.

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Post ID: @b6+1jqa0fgqt

Intuition

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Post ID: @b5+1jqa0fgqt

On March 26, 2025, President Donald Trump announced the imposition of a 25% tariff on all imported automobiles and certain auto parts, effective April 2, 2025.

Following the announcement, Ford’s stock experienced a decline of approximately 3%, reflecting investor concerns about the financial implications of the tariffs.

Ford relies heavily on imported components; the new tariffs could substantially elevate manufacturing expenses. Analysts predict that the tariffs may lead to higher vehicle prices for consumers, potentially reducing demand and impacting Ford’s profitability. The interconnected nature of the automotive supply chain means that even domestically produced vehicles often incorporate foreign-made parts, which could now be subject to the new tariffs.

Canadian Prime Minister Mark Carney condemned the move as a “direct attack” on Canadian autoworkers, highlighting the potential for retaliatory measures and further escalation of trade tensions.

In short we knew this as historically proven by the investors run thread yesterday I laid out as a favor

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Post ID: @b4+1jqa0fgqt

Your sh-t isn’t getting me high anymore - ford to Doug in 2025 Q1 JAN

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Post ID: @az+1jqa0fgqt

Marin: reads four hour work week
Ford: introducing model e!

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Post ID: @ay+1jqa0fgqt

@OP. "Engineering saw 128 hires vs 72 departures in that period"

Well, that would be a good thing depending of the country. If it all happens in the same country, there is a chance Ford is trying to improve its game. However, if the 72 departures were in Dearborn, and the 128 hires were en Brazil, Mexico or India, it is called "outsourcing" and that's a nasty thing.

Other than that, I believe your info is accurate and I appreciate you sharing it with us.

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Post ID: @av+1jqa0fgqt

He probably was allowed to have a normal rotation with a continuous education opportunity as well as an active mentor during his program unlike FCG, perhaps even around superiors who understand the definition of a promotion. Maybe we can look at the BCG program as a case study too? Could Marin bring his friends like Doug did? They seem to know more. They might be builders

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Post ID: @at+1jqa0fgqt

The “EVs-at-all-cost” excitement has cooled into a mantra of “earn before you burn.” Did Marin plan for this with his Boston Consulting Group foresight? How did 2027 turn into the new 2025? State dependent memory should exist since we are controlling time, yeah?

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Post ID: @as+1jqa0fgqt

Marin was BCG during redesign cuts 2019-2021..likely prior, direct hire Jan 2022 and continues to move up.

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Post ID: @ap+1jqa0fgqt

I'm not blaming it on crimate change but you have to admit much of the billions in losses is Ford went all in on "EV's are the only way to save the planet" bs.... of course they had their arm twisted by the govt and the globalists

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Post ID: @am+1jqa0fgqt

It seems like we are playing defensive and can keep up why pretending a showcase of strength

What does that tell us about our “potential”

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Post ID: @ak+1jqa0fgqt

Speaking of fiesta..

@ag+1jqa0fgqt

Tw class-action lawsuits (filed earlier) regarding defective PowerShift transmissions in older Focus/Fiesta models were moving toward settlement, which could cost Ford tens of millions (though Ford has mostly provisioned for this). The net effect in this month (march) specifically is that quality and warranty risks remain a drag on Ford’s narrative. This stands in contrast to Ford’s claims of improving quality: even as Farley insists the company is attacking problems, new ones emerge, contradicting the “we’re fixing it” story.

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Post ID: @aj+1jqa0fgqt

Let’s get a closer look at those trucks

@ae+1jqa0fgqt

The issue, raised by 138 consumer complaints, described trucks abruptly shifting into first gear at highway speeds – one driver said it felt like being “nearly thrown through the windshield” when his 2016 F-150 downshifted at 70 mph. While no crashes or injuries were confirmed, this defect could pose a serious safety risk. Ford responded that it is cooperating fully with NHTSA’s investigation and noted the issue seems limited to trucks with the 6-speed transmission. This is not an isolated case – Ford has dealt with transmission problems in F-150s before. In fact, last June 2024 Ford recalled 668,000 F-150 trucks (2014 models) for a similar downshift issue. The recurrence of transmission gremlins in America’s top-selling vehicle line highlights Ford’s ongoing quality control battle. For investors, this is critical: if the probe leads to a recall of 1.3 million units, the repair costs and possible legal liabilities (even for older models) could be substantial. Some estimates suggest a full recall fix could cost Ford hundreds of millions of dollars.

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Post ID: @ah+1jqa0fgqt

The cuts to European engineering and administrative staff that were announced in late 2024 began to take effect in countries like Germany (where Ford is consolidating roles after discontinuing models like the Fiesta). Weakening our global positioning in Europe while st-----g China as EV winners.

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Post ID: @ag+1jqa0fgqt

The losses said to be Model e are not that bad at all, in context. You need to take account of the start-up status of Model e within Ford itself. Profitability will come in time.

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Post ID: @af+1jqa0fgqt

U.S regulators launched a probe into 1.3 million F-150s (‘15-‘17) for sudden downshifting issues, underscoring that Ford’s quality challenges were not yet fully behind it. Seems like the roofs on the F-250 aren’t the only thing that isn’t built tough enough.

Ford projected a $5.0–5.5 billion loss for its EV/software operations in 2025. Similar to last year except the projected EBIT for this year is 7-8.5 billies (baaa) down from 10.2 billion. 1.5 margin of error shows they aren’t as confident as Doug says in his inspirational messages. In fact everyone smelled fear after they called it… fords stock had fallen by 5%. Also just so we all know Farley reiterated no EVs this year. While GM is already rolling up their sleeves for multiple EVs. Can anybody guess where our efforts are being channeled!

“skunkworks” EV in Cali our saviors!!! Yay we got the whole startup vibe going yeah!!!!! Big startup energy !!! Crush some cans and close your fists !!!

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Post ID: @ae+1jqa0fgqt

More paragraphs would be nice BUT I GIVE YOU CREDIT FOR NOT MAKING IT ALL CAPS.

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Post ID: @ac+1jqa0fgqt

Nobody can blame all this on climate change that’s as naive as blaming your subordinates for your failures and crediting your adjacent cronies with your subordinates successes. Ford proves they as shapeshifting based on the election term and not strong on their identity. One could say ford changes with the climate.

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Post ID: @ab+1jqa0fgqt

If you want to make an EV revolutionary ommellette, you need to crack billions of corrupt crimate change eggs.

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Post ID: @aa+1jqa0fgqt

November last year they took a 2.3% workforce reduction of 174,000 global employees – concentrated in Germany (~2,900 positions) and the UK (800 positions) and they are expected to occur through 2025–2027. Despite injecting those billions after. But I mean sales were down 18% on vehicles in Europe so I get why the bailout was needed. What I find interesting is that year on year percentage is way worse than the ~6% decline for the industry overall…

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Post ID: @a9+1jqa0fgqt

How about the tariff evasion settlement from last year? It was a $365 million settlement – one of the largest customs penalties on record – allowed Ford to avoid potential litigation or a fine that could have exceeded another billy.

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Post ID: @a8+1jqa0fgqt

What about two months ago, Ford issued a new recall for 272,817 U.S. vehicles – specifically certain 2021–2023 Bronco Sport SUVs and 2022–2023 Maverick pickups – to address potential 12-volt battery failure. The battery in these vehicles can degrade and suddenly die, causing loss of power to the engine or critical accessories (like hazard lights) and increasing the risk of a crash

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Post ID: @a7+1jqa0fgqt

Paragraphs are your friends.

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Post ID: @a6+1jqa0fgqt

Ford announced this milestone at an investor conference: “FORD CEO SAYS 500,000 SOFTWARE SUBSCRIBERS AT FORD PRO, MARGINS 50%”

LMFAOAOAOOAOAOA

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Post ID: @a5+1jqa0fgqt

BEVs bet was a big mistake. In 2018/19 Hybrid was the original plan like Toyota but Hatchet and Fartley wanted to save the planet with government $$ backing. so the hybrids were canned for BEV after Biden won. Should have kept Hinrichs and canned Fartley. Nice going Billy!

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Post ID: @a4+1jqa0fgqt

@a1+1jqa0fgqt

I think you mean damn brother

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Post ID: @a3+1jqa0fgqt

When was Marin a bcg consultant for ford again!? What year?

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Post ID: @a2+1jqa0fgqt

Damn son, where’d you find this?

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Post ID: @a1+1jqa0fgqt

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