https://www.bizjournals.com/dallas/news/2025/07/03/ibm-layoffs-close-coppell-office.html
By: Sydney Asher – Staff Writer, Dallas Business Journal
Jul 3, 2025 | Updated Jul 3, 2025 3:34pm CDT
IBM Corp. is closing an office in Coppell and laying off 59 employees.
The company, a legacy technology giant with operations around the world, alerted the Texas Workforce Commission in a June 30 letter that it will shutter its Innovation Studio at 1177 S Belt Line Road in the suburb northwest of Dallas.
The closure will impact 59 jobs, with 53 let go by Aug. 29 and the remaining by Nov. 30.
The majority of employees impacted are digital sales specialists. Others are sales development representatives, brand sales managers, digital sales managers and digital technical specialists.
The company said that impacted employees will be eligible for payment and continuing benefits, as well as career counseling, personal counseling services, and personal financial planning counseling.
It wasn't clear whether IBM might allow employees to move to one of its other offices in Texas. Big Blue has a major tech hub in Austin.
The closure comes a few weeks after IBM (NYSE: IBM) laid off 8,000 employees from its human resources department as it adopted a new artificial intelligence system called AskHR to take care of 94% of routine HR tasks, including payroll and vacation requests.
In May, IBM CEO Arvind Krishna told The Wall Street Journal that by replacing a few hundred human resources employees with AI, it was able to hire more programmers and salespeople. The company has reportedly seen a productivity improvement of $3.5 billion over the past two years by using more AI in more than 70 business areas, according to Chief Technology Officer Lee Ji-eun.
The layoffs come amid a larger wave of job cuts in tech — news broke July 2 that Microsoft was cutting around 9,000 positions, or around 4% of its workforce. It is the largest wave of layoffs at the company since 2023.