This from autoextremist reader mail
More on Farley.
I read with interest your latest "Rant" regarding the grim times at Ford. I retired from Ford in 2020 after 32 great years, the final 15 leading the successful motorsports division in Europe winning four WRC titles along the way as well as many highly successful digital media campaigns with Ken Block. I still keep in touch with all affairs Ford as I am a pensioner of Henry Ford & Son Ltd and live just 22 miles from the original Ford homestead.
As you can imagine, with the above in mind how much of a disappointment the current leadership has been presiding over a company in decline not just in the U.S. but globally. Warranty costs are out of control and for example market share is rapidly declining for the oval that many of us have helped to shine over the decades. In Ireland, for example, Ford now resides outside the top 10 manufacturers from one time being 1st, 3rd and more recently 5th on the market leadership table. The same is being replicated across many markets in Europe. Horror stories about fundamental design issues such as the engine "wet belt" disaster. Model lineup includes Puma, Kuga and Focus (deleted end 2025) and two EVs namely the Explorer and Capri. The latter is not selling too well but overall little choice for faithful Ford consumers.
Rome is burning while Farley is at various race tracks around the US/Europe playing team manager and fawning to Christian Horner. Ironically Jim was never an advocate of motorsport when he managed Ford of Europe as I quickly learned and discovered it was more a case of "not invented here" so, not interested. Today as we know Jim is incinerating shareholder and FMC money on NASCAR, WEC, GT3, Dakar and F1 projects to mention but a few. With this in mind I would suggest that your writing talents and research could highlight that the malaise you highlighted is not just confined to the U.S., it is a global contagion. Many thousands of livelihoods have been sacrificed by Farley so he can remain at the helm. It is difficult to fathom how shareholders have had the patience to witness the consistent stagnation of their investments. Maybe, as we say in Europe, "Ask Jim, he's like google, he knows everything".
Gxxxxx Qxxxx
Cork, Ireland