A lot of people who post here are from SAS R&D. Are you aware of, or have even thought about, the fact that products being developed for market by an R&D function is not normal for a software company?
It's normal for some industries like pharmaceuticals, or semi-conductors, but not enterprise software. These industries know more about the problems their products are trying to solve, than their customers. That's why they are research led.
Enterprise software, on the other hand, is about solving business problems that their customers understand better than anyone else. So while enterprise software vendors typically have research labs, those business units do not build the software products that are monetized. Instead, they have "Product Management" and "Engineering" business units. The first of which is about understanding what to build, and the second to actually build it. Research labs contribute, but they are typically small, agile units, that are not in any way customer facing.
The key point here, is that "Product Management" as a business function, is designed to provide the link between customers and sales, and "Engineering". So their role is to listen to what customers are saying, and research what competitors are doing. They are outwardly focused. Since leaving my pre-sales role in SAS, and taking a similar role in a more successful modern tech company, this is a stark difference. "Product Management" are always willing and keen to have a call with a customer to discuss their specific needs. It's part of their job description.
Contrast this to when I was at SAS, and it was virtually impossible to find anyone in R&D who was willing to listen to us in pre-sales who were engaging directly with customers, and even harder to get them to have a call directly with a customer. I can only assume, that nobody had the role to actually listen to customers.
And from my observation, this attitude came all the way from the top. The Big German certainly wasn't interested in hearing from customers - I saw that first hand at an EBC visit. His ego couldn't handle people providing negative feedback on his baby.
SAS's lack of a proper "Product Management" business unit, I believe this is one of the major reasons that SAS has failed. It's structured like a research institute, rather than an enterprise software company. That may have worked 1980's, but it's a totally inappropriate business model for a 21st century software company.