“The biggest argument people make is SAS will sell faster if JMP remains part of the for sale bundle. Evidently that is not a big carrot to a buyer because SAS remains unsold.”
For a private buyer, it is not a big carrot. A private buyer will pay $5-10B for SAS’ $3B Annual Recurring Revenue. JMP’s ARR is small in comparison, so not a material consideration. For the same reason, Viya is not a material consideration, and neither is AI -- for a private buyer.
In a public IPO, though, buyers love to see areas of potential growth. That’s why SAS’ public statements always position Viya sales as growing (from a small base). That’s why they call SAS an “AI company”. If there is an IPO, then JMP, Viya, and AI will all be touted as potential growth areas.
I saw JMP revenue figures when I was employed at SAS. They grew slowly but steadily, about 10% every year. I never saw profit figures, of course. But if you understand the relationship between the two owners, you know this: if JMP were not profitable, it would never be allowed >500 headcount.
SAS has addressed the problem of JMP’s independence — temporarily. JMP is positioned as a Desktop product for scientists, engineers, and statisticians. JMP does not compete against SAS in Business Intelligence or the Cloud.
If JMP becomes independent, it could compete against SAS in these markets. So it’s fair to call JMP’s independence an “unaddressed problem”. However, JMP’s independence will only occur after the sale of SAS. Then it will be Somebody Else’s Problem.
JMP was made a subsidiary for the same reason as Innovation Air: to make the sale of SAS more attractive, by providing flexibility to the buyer. SAS airplanes may not fit the buyer’s business model, so the subsidiary makes it easy to keep them or sell them. JMP may not fit their business model either, and the JMP subsidiary gives the buyer that same flexibility.
The final owner of SAS will be a company like Broadcom, or private equity, which is in the business of purchasing declining software revenue streams. Their business model is to lay off, outsource, and milk profits as long as they can. If they apply that model to JMP, it will be a disaster for JMP employees.
However, JMP’s steady growth and profitability don’t fit that business model. So a new owner is more likely to spin it off. That would be the best thing for JMP employees, freeing their product to grow in any market.
The founder of JMP is 76; after the sale, he’ll be a year or two older. He could buy JMP back from its new owner, and run it as an independent company; or he could stay with JMP as an advisor for a while. But like @af+1jh3fph20, I believe he is likely to find the change in ownership a logical time to retire.