We've beat this RTO thing to death. People will adjust. It's how business was done for centuries. Covid is over and so is the experiment on humanity.
Once the fourth quarter results for 2022 are known in the context of food shortages, energy blackouts, high inflation, a housing crash, 30-40% stock market losses, and mass layoffs, there's going to be mass panic. People will be "lucky" to just be working and surviving in 2023.
Working from home will be a distant dream for most people.
"harm their brand image and accept reduced profits" - yeah, you aren't holding the cards my man. The job market isn't what it was. You can live in denial but you'll find out soon enough.