Explain how removing registers out of departments and decreasing the total number of resgisters in the store HELPS increase sales, customer service, conversion, and overall customer satisfaction?
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No associates + no recovery = searching an hour for one item for fulfillment and then hearing from Tom the we need to improve our ship rate bs, knowing the store is a hot mess.
Tom said that? Tom needs to stand at the returns line and tell the customers too, so the associates don't have to hear it. He can explain the logic behind it and Belk's grand plan for change.
@1rgx+1a2OwxPP:. I agree with you there. Customers will ignore the closed register sign and stand there as if a cashier is going to magically appear to check them out. Or they'll say they've been walking all around the store for 20 minutes looking for an open register. ( I'd call bs on that.) Yesterday a customer told me Belk should have anticipated lines at the returns register. Okay. Customers should anticipate having to wait more than 30 seconds in a line. Can't believe how many people think waiting in a line 2 people deep is a problem. Talk to me when you've had to stand in line for 6 hours just to apply for a job.
No matter where the registers are, customers are going to complain, declare that they'll never shop at Belk again, and be back the following day.
If Tom said that, then Belk is fixing to close within the next year. That makes no logical sense for a store that is doing well.
Tom was just in our store with his boss and they said they only want 1 associate behind the register and people would just have to wait
At the same time extending our store hours but cutting associate hours.
It's so obvious they are doing this to lay off employees in the future. They will use the excuse that they don't need any selling associates. If this was a way to increase sales like they claim, Dillards, Nordstrom, Macy's. Von Maur, JC Penney, and Saks would all be doing this.
The problem is that so much has to be done -recovery, returns, folds- and areas are huge. We are expected to keep up with all that in between customers. As soon you walk away from your register to fold a pair of jeans, you have to walk back to take care of a customer. Stressful and not efficient at all. I think there will be minimum people actually on the register and hopefully others will work in the area to keep it in attractive condition and ready to help checking out if necessary.
That is a recipe for another bankruptcy and total liquidation
When customers see a register, they expect an available associate to be able to ring at that register. There are NO AVAILABLE ASSOCIATES! That's the problem.....so you eliminate the number of registers which eliminates the number of available associates needed to ring at them. It's psychological but it's how customers think.