How much time did they spend to come up with this ridiculous name, Solventum ? Honestly, if this is the best name they can come up with, I fear for their future. Probably millions of dollars down the drain for a d-mb name.
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If this were a Hogwart’s house, it’d be Slytherin
Sounds like a chemical. Makes me think of scary water and lawsuits
If anybody googled "Solventum" they must have found out that it means "paid" in Latin? That is why so many debt collector companies world wide take that name across Europe. Have they really missed it?
If make this as a name competition open to elementary school students, I doubt solventum can even make the short list.
My 7th grader came up with Northstar Medical or Lifecare Solutions....the point being, I can't think of anything worse than what was selected......Unreal.
On a lighter note, my colleague at 3M has 4 boys. He mentioned the new name to his sons and one said Solventum sounds like the name of a villain in a Marval movie!
In a literal sense, solve momentum either means reproducing work done by Sir Isaac Newton or grinding something moving to a halt. 3M has been best in class in the latter.
At any rate, I give credit to the executives for not calling SpinCo "PFAS Liability Escape."
Wingardium leviosa
Losers.
Maybe, just maybe… they haven’t put in the right amount of work and effort into the name because they actually have no intention for us to fully spin off… and the end game is for us to be bought. I expect we might be sold off in little chunks.
It’s either that, or they are horribly inept.
They don't even Google it before announcing it?
Can the genius who came up with this name explain the story behind the name? For normal people who have common sense all can guess is that it must have something to do with solvent. If they they apply for a trademark,it will get rejected as it has been taken. How could you expect a company that can't get a good name for itself Will make good products?
Solventum…
When you’re SOL you can VENT to um… um… um… um…
You may know 3M as the mega-conglomerate that poisons the east metro and deafens our soldiers. But did you know the Minnesota-based Fortune 500 is also comically inept at naming stuff? Look no further than the just-debuted brand name for its new health-care spinoff... Solventum. Now, you might be asking yourself: Is that parody-a-s-sounding word really a portmanteau of "solving” and “momentum.” Unfortunately, yes! That's according to Fred Melo at the Pioneer Press, who reports that the $8.4 billion in health care sales (see this semi-related study) 3M is funneling into this new, independent company will qualify it as a Fortune 500 right out of the gate.
In total, Solventum will employ 20,000 workers, 1,180 of whom will remain stationed locally, a company rep tells the PiPress. (The company announced 1,100 layoffs at its Maplewood HQ earlier this year.) Melo didn't press Danette Andley, 3M's senior VP/chief marketing officer, on exactly how many monkeys stationed at how many typewriters divined the name, though a press release offers the following inane intel: "The new logo will take inspiration from the company’s future drive to never stop solving and transforms the ‘S’ from the name into an expressive symbol of limitlessness." We're guessing it'll look a little something like this. Solventum—which honestly rings more like "slow" and "momentum"... or a sleepy robot-type Pokémon—is expected to become an honest-to-god thing early next year.
Solventum is a German company for insolvency practitioners https://www.solventum.de/
When you try to register any username and if it has been taken, you need to pick a different one. They're 1 company, 1 Street, 1 restaurant named solventum.
This is the company always talking about innovation. What a shame
Wow
SOLVENTUM is a brokerage and trading company primarily focuses on edible oils, oilseeds and related products. We operate globally to source, trade, process and distribute oilseeds, edible oils and their by products as well as sustainable feedstocks for biofuels.
A thought exercise…how can the “Solventum” name be salvaged by scrambling the letters? I’ll go first.
“Sl*t venom”
Advantages: (1) sounds medicinal or at least something that requires medical intervention and (2) the green logo could be retained (green is probably a good color for sl*t venom)
On Twitter, they had to add an underscore after their username because @solventum was already taken. I did that with my first Hotmail address when I was 12. Lol.
Well. I guess they are S.O.L.
I’m surprised they didn’t just name it KCI. The reps still say KCI instead of 3M anyway.
I am hoping the new name grows on me eventually. Maybe like how they shortened Minnesota Mining & Manufacturing down to 3M, they will shrink it to … SO? Solve? Sol? I mainly feel bad for those that are now sitting in Spin roles thinking that the name su-ks. This is maybe one place where SinkingShipCo employees will feel they got the better deal. 3M in itself is obscure for a name, but it at least does not mean pain or paid in another language.
The general public loves solvents and chemicals, right? Great name!
| Too bad they didn’t go with Acelity.
Acelity: acceleration + agility
Solventum: solvents? latin for paid? opposite of insolvent? Such a terrible name.
Re: Though Desi paid millions for someone to dream up this name when he could have had an employee "name the company" contest…
They did have an employee contest, but the execs went with Imation and tried to say it was what the employees wanted.
Too bad they didn’t go with Acelity. They own the name and it is already a recognized brand for what will be the largest chunk of the business. But I don’t think it will matter much, because I think the company will be acquired before too long The wound healing business would be a good fit with a company like Medtronic that sells surgical products.
This is a new low for a company has so many smart people. Solvent is an even better name than this.
Is there anywhere to voice our displeasure with the name? I can't believe that management sees this hugely negative public opinion and thinks "this is okay" and continues on like usual.
I meant SOLVentum.
@1gtz+1pCjtsYb
Solventum profits will depend on spin-off agreement with RemainCo at least first years. If RemainCo wants to squeeze Solventum thru dividends, supply, rents, trademarks and IP royalties, Solventum will struggle to get high margins. Hope to see a win/win agreement.
It appears to me the branding or legal team that presented the name to the Healthcare leadership did not see the mark is essentially Solvent. If the idea as mentioned earlier is for the name to be pronounced SOL ventum to avoid the focus on Solvent then they would have recommended the name to appear as SOLventum or something similar. The poor naming process is not a good start for this company. Sadly, I agree with others 3M paid much money for a name that has a negative meaning. Where was the 3M trademark team during this process? I am in branding/marketing and the trademark team always did a great job providing my team and me with advice on the adoption of a mark. I know the best trademark lawyers I worked with left or retired but someone with trademark experience must be giving advice?
Solventum has a fighting chance to survive. It has profit margins while Imation was a group of low to ultra low margin businesses.
Yup, spend millions of $$$$ on a new name by the same team who can't even invest anything meaningful in the RemainCo for actually growing the company.
Curiosity is just the beginning.
This creeps me out.
And Imation was derived from Imagination and Innovation. Simply brilliant.
It's Sol-ventum, and not Solvent-um.
Anyway, the shock of the new name was hard & heavy, and it shows how defining and strong the 3M brand is/was. However, everything underneath, the mission, the values, the strategy that will underpin the new company looks promising. Bryan will have to walk the talk as we are a cynical bunch, we won't believe it til we see it. At least the corporate leadership team is shaping up to not have 3Mers in it, which is good.
If they would've stayed with 3M in the name, every new product, piece of literature, packaging,social media post would have had to go through an approval process within 3M. A clean break was needed for this company to have a chance. Like the name, hate the name, nothing was going to make everyone happy. On a positive note, nothing in Urban Dictionary for this company bame!
Looks like the other names that were considered (trademarked at the same time) were NISUVI, CLEARNORTH, and BRIGHTHALE. Not sure if I would have picked SOLVENTUM from that list. https://trademarks.justia.com/owners/3m-healthcare-intellectual-properties-company-5617026/
Solventumn evokes feelings of constipation more than swiftness. Similar to the constipated decision making and the infighting between Solventumn and future state of Remainco Insolventumn and the slowness of the Spin.
I’m trying to be positive about this as I was so excited to be part of spin, but I really don’t get a good feeling about representing a company that says “solvent”. I am proud of 3M HealthCare’s mission so I hope this doesn’t make the experience negative and we will just get used to it (but really though, can it be changed??).
Also, I fear that work-life balance is going to change if this is our name— basically saying we will never stop working once we have momentum.
What would the name Toxexex suggest?
This is a fun game, kind of like reading novelty license plates while stuck in traffic?
REkeargeJECT
Other alternatives:
InDebt Innovations
Advanced3M