Wow. Talk about throwing the towel. Ford executives can hide all they want but the BEVs are not selling at all for them to offer this zero financing. Thanks Farley for putting all our eggs in one bev basket.
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Jimmy is running Ford into to the ground and not a smart business person just like Billy.
@1gho+1txfQOSb - The right strategy? Revenues increase with volume? ... but to overcome a loss of a $100k per vehicle? Are you high? Selling a Ford EV today is literally like throwing in a nicely equipped Bronco Raptor for free. I think you need to rethink it.
Defaults in the consumer market are wayyyyyyyyyy up
Scrambled eggs at that.
@xnb Motor reimburses Credit for the rate buy-down as part of the vehicle marketing spend… Credit makes just as much money on 0% as they do on the standard rate. Highly doubt any layoffs at credit, especially on the consumer credit side…
Got an a-plan quote for an entry level mach-e lease and it was still $500/mo. Way too much vs the f150s I've had in the past!
If this can increase sales, then it is the right strategy. Leadership has said revenue improves significantly on BEV's with volume. The tradeoff is depreciation, but in today's market conditions, it is worth taking that risk.
Ever heard of lot rot? The longer they sit……
…have to move them some how.
When we're losing $100k on every EV sold, how is this a winning strategy?
That’s why layoffs are coming at Ford Credit.
Rudderless ship…