“Ford recently marked down its electric Mustang Mach-E by 17 percent.”
We were already losing money on every EV we sold, so now we are losing more.
We need a lot less people in Model e to break even.
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Until there's a charging station on every street corner (like has stations), EVs will be a tough sell. Until that happens, expect EVs to be like CB radios....they will be a fad that a few techno geeks embrace, but that's it.
@1det, The author of that article clearly did not read the original study, nor have most of the people commenting here. It did not say what you all think it said.
Add today’s Automotive News headline, and voila! The explanation as to why Q2 revenue will be below expectations. Sales volume was up in May only because we are having a fire sale on the above normal inventory of EVs:
“Almost 40% of U.S. EV buyers want to go back to combustion engine cars, McKinsey study says”
No one here knows the math (myself included), but a big portion of EV losses are from fixed costs, not the variable cost. So selling more will lower the loss per vehicle…. up to a point. At the end of the day, your sell price has to cover both fixed and variable, but today, Fords EV losses are mostly from fixed.
I wouldn't take one if they paid me to drive it!
BEV's will never be the answer for anything more than a means to commute around your little retirement community, and golf carts are already fulfilling that role efficiently and affordably. The only way electric will become mainstream like ice did is if the ability to generate electricity quickly and efficiently, like a small nuclear reactor or fusion generator, can be built into the vehicle. Batteries and the infrastructure required to support them are simply not the way to go. More innovative automotive companies than Ford, like Honda and Toyota for example, have been working on alternative automotive power plants (engines) for quite some time, and sooner or later they'll perfect and release something that will all but end BEV's forever.
I'll wait until the next 83% markdown...
Yep, with the 131 kWh pack it could run around an urban area for an 8 hr shift with enough juice to come back to the barn for off peak recharging. Yeah that could be really attractive to the right operators.
Cool
Draw two circles around your home on a map, one with 90 mile and another with 130 mile radius. This is your go out and come back empty zone depending on your battery pack choice. On the Lightning forum somebody posted 30K for a new pack (think fender bender). Entry purchase cost, plus level 2 charger install spend, plus half tire life spend, phew! Tough sell. If you live and work inside a 130 mile bubble, always charge at home off peak, and are willing to take a huge depreciation hit because you drive the wheels off your trucks it makes sense. Otherwise even at $5/gallon it just doesn't check the boxes most people need. Could be a really great platform for a delivery van though.