Coke is eliminating the bureaucratic layer of several regional groups, focus is on Hong Kong, Turkey, London, Mexico City and Atlanta so that country units work directly with corporate headquarters. Also, we are standardizing operations across business units and introducing zero-based budgeting, requiring managers to justify all expenditures each year instead of rolling over some items. So, $3 billion in savings over next three years, 2015 will see the biggest cuts.
1 reply
Snapple, Keurig, Gatorade, Sodastream, Monster - No Coke brands here, guess what, the execs missed the boat?