I googled SAE under news. And found a handful of articles about Open Houses in the most random sites. virtual Strategy, pr web, etc.. Like potential students would go there? What's the point? http://www.virtual-strategy.com/2014/12/09/sae-institute-chicago-hold-open-house-event-prospective-students#axzz3M7GYyGne
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Who in their right mind would shell out that kind of money for a DIPLOMA is completely beyond me. What a joke SAE is. The school AND the company AND the poeple "running" it. No wonder the average age is 20 - only naive kids would pick this school.
53778.... I completely agree with you. I was asked this week the average age of our students, and it's in the early 20's. THAT is our market and our HS program is the key.
High School could have been the biggest lead gen and advertising for the school. High school kids all over metro cities are looking for a school such as SAE which offers exactly what they want but without an ambassador there letting them know SAE exist they will con't to enroll at Art Inst., Fullsail, and schools just like it who have high school ambassadors and who have name recognition to bring in fresh leads daily. Navitas expect too much in too short of a time with the program. High School ambassadors at any school is not a cure for a "get them in the front door every start" mentality.
High school could have been your biggest PR and lead generator
Just goes to show you how out of touch this school is and how they will remain a school which no one has ever heard of. How do you expect to grow if no one knows you even exist? Are you hoping your students will spread the word? Why would they spread the word when you have laid off people who was there to service them?
PR is PR. Who cares where it's posted
PR in the what?