Get on your Facebook, Twitter, Google plus and tell them about how great our deals are! Trade in trade up, where's your cheat sheet? 5$ off will get you sales... oh wait never mind on that we are losing money. But still talk to everyone, literally even the Verizon rep. Oh wait, don't ask me, as a DM I can afford a Costco membership I don't need your crap. Sell cell sell cell. I literally feel like the folks drafting our strategies are dropping acid.
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Staples has no clue how to sell phones. Their plan is half assed and poorly executed. The selection sucks, the training of employees sucks.
The pressure they put on stores to overcome the obstacles they themselves put there is ridiculous.
Do it right or get the hell out of the business.
I am asking my granpa to buy some pencils