Thread regarding University of Phoenix layoffs

I am not with UOP but I am disgusted with the current sales tactics - I think UOP did a fine job in the 90s and in early 2000s but recently I think the company crossed the line. I'd expect APOL stock to be crushed because there is a ton of negative sentiment about the company and I think all of you are agreeing that enrollment numbers are going down. Am I missing something here? Why is the stock going up? I was looking at 2013 to-date numbers and it looks like the stock went from $20 to $33. Anybody can shed more light here?