Thread regarding DreamWorks Animation SKG Inc. layoffs

The problem with DreamWorks, is that people on top think that a great idea of a movie is 90% of the solution. They forget that it takes an incredible amount of talent, creativity and polishing to create the great products we do. Of course, it will take a couple of more years (or less) for them to run the company down to the ground. Whenever you have a monopoly in a product, such as animated movies, you keep repeating the same solution over and over again. The people that get promoted are those in marketing, and people involved in sales, management. They forget to innovate, and therefore people that are let go are those who are a pain to manage, but are creative. Eventually competition catches up, and their marketing and sales forces can't deal with a market in which they have no monopoly. This loop is common in companies involved with innovation. Managers at DreamWorks are expert in process, not in content. They follow the tip of the ship about to hit the iceberg. Not something you want to do in order to save a company.