In its time, Staples was the premier, innovative retailer of all things office. Times change though and while Staples has done a commendable job in the contract area, it's lost focus on a main retail component - price! Bloomberg did a recent study comparing 50 key back to school items between Walmart, Target, Staples and others and found Walmart to be the leader with prices 10% lower than Target and 45% lower than Staples. Staples has a serious pricing issue that needs to be addressed quickly. They talk about investments in technology, shopping experience etc etc but they continually ignore the elephant in the room - they're just too damn expensive! Great stores, great people, great online web site, great products - price??? .. Ah, not so much!!
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