@EX GROUND: Despite the "us versus them" nature of your post, I feel for you and for ground campuses right now. You guys are getting the shitty end of the stick in my opinion, because it will pad the pockets of execs more. I can't speak for all of online but having attended a campus I do actually know what is involved in the customer service process. I've seen and dealt with good and bad ground advisors just as you dealt with good and bad online advisors. Speaking for myself, I take students through everything that you mentioned you do at the campus (Motivation, program explanation, ONET and CareerOneStop, NSLDS, repayment calculator, tuition estimator, explanation of defaults, etc). That being said, the company is very focused on the bottom line and numbers in addition to this latest ridiculous campaign about the differentiators. It all causes a giant eye roll as we wait for the latest "great idea" or "initiative" that we will be trained on for two days prior to implementation and then bombarded with tutorials for weeks afterward to explain the programs already rolled out to students. And for added joy the constant threat of being made redundant hang over our heads. It's more prevalent at ground locations I'm sure, but trust me there is enough bullshit going around for every one.
I sincerely wish you the best in your job search EX GROUND. I'm searching myself as people are fleeing from online in droves as well.