They're hiring Enrollment, Academic and Finance advisors because new people are not aware of the Matrix days and the 20% pay increases people would get. They'll rather pay some college grad who's desperate for work $38,000 than a Senior Advisor who makes 50k and keeps talking about "I remember getting paid OT and 20% raises." Apollo's vision to change the culture is to make it so rotten that tenured employees leave and they start all over.
Pretty soon it will be like a Nuclear Bomb went off and the only people left are the cockroaches