maybe the plan IS to drive the stock prices down
http://finance.yahoo.com/q?s=APOL
NEW YORK (TheStreet) -- Apollo Group (Nasdaq:APOL) hit a new 52-week low Tuesday as it is currently trading at $18.44, below its previous 52-week low of $18.46 with 1.8 million shares traded as of 2:01 p.m. ET. Average volume has been 2.4 million shares over the past 30 days.
Apollo Group has a market cap of $2.18 billion and is part of the services sector and diversified services industry. Shares are down 63.8% year to date as of the close of trading on Monday.
Apollo Group, Inc., through its subsidiaries, provides online and on-campus educational programs and services at the undergraduate, master's, and doctoral levels. The company has a P/E ratio of 6.1, below the S&P 500 P/E ratio of 17.7.