The stores still have loyal customers. The return policy is changing and will be like every other retailer and really not bad. The beyond membership is good. There is not a lot of push back on the 2.99 shipping fee for an order under $40.
Change the leadership. Giving the shareholders stock back to keep them happy is such a bad business decision. If you want to keep bbb from failure replace the ceo. He made his money and now doesn’t care. He owns a basketball team which makes him tons of money. Make a change at the top and you will see results.