Look what happen to Kraft-Heinz after a number of years of extreme cost-cutting:
https://www.independent.ie/business/world/16bn-plunge-after-kraft-heinz-admits-old-brands-worth-less-37844330.html
There was always the rumour doing the rounds that 3G were interested in PepsiCo, thankfully Buffet has a hard-on for Coke rather than Pepsi. I doubt it will change the board's plans for cost-cutting, but it's interesting to see what happens when it goes wrong.