Here's why Lowe's can't win at the Pro desk. Many long term tenured contractors have credit with Home Depot that started over 15 years ago. A majority were handed large credit lines to do business with HD when GE Capital was literally giving money away. These accounts are mainly 30 day net, or
some type of revolving credit. While HD established solid business and locked it up, Lowe's was busy selling to The "high end " couple flush with extended home equity credit oggling great colors and solid surfaces and quirky furnishings (indoor fountains 2 bays in 2003).
Tell me what established contractor is going to pay down their credit line (upwards of $50,000 to 100,000) to hand over a project to get a perk from Amex and a $10,000.00 line from nervous Lowe's.
Contractors get money to start a project, buy materials on credit , use the down payment to pay their expenses and labor and then with the final check pay the line of credit that gives them profit (maybe). At Home Depot they pay their account and load up on materials right after.
So to steer me to Lowe's Pro I have to switch out this cash flow model for the great advantage of lousy loading, c-appy specialist coverage, unknowledgeable staff through out the store, long lines, no weekly discount etc....
Win the Pro is more Optics and Wall Street pandering. Lowes never developed and catered to the contractor. They had pay-rolled installs fighting them to check out in the mornings. Never respected their right to earn a living, never understood their patronage.
Funny how it seems to come down to money. It always does. So who do you think has the cash? And who do you think is just faking it! P--p Toast