Layoffs and shutdowns of facilities are paying for the risky bet

I don’t want to be taken the wrong way, there is nothing more than I want then Mattel to succeed with the film division and maybe this bet will pay off at the end, but is this really the way. Isn’t it to big a risk to close facilities and cut employees to invest in something that has no certainty that it will bear fruit? As is said in the article "this should have been done 10 years ago" and now that we are late to the market the whole outcome becomes more uncertain.

https://www.smh.com.au/business/companies/barbie-meets-hollywood-mattel-pins-revival-on-turning-beloved-brands-into-movies-20181219-p50n89.html

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A version of Mattel Films has been erected and deconstructed 3xs in the past 10 years. All with zero advancement of any kind.

Mattel Films will fail. It's a cast iron certainty.

There is no way for a Barbie movie to save the company; the timing just won't work. The soonest a movie could be developed, produced and distributed to theaters would be Q4 2020. Mattel can't survive until then on wonder alone.

The locations are closing because the company doesn’t need them, nor can it afford them. The risky bet isn’t the film division - it’s Barbie. This toy (it’s not a brand anymore as there’s no meaningful licensing program anymore) hasn’t evolved past a fashion and kids don’t want nor care about fashion dolls anymore. What’s worse is that moms despise the brand over its materialistic depiction of the world via a he--ine who has no adversity or tragedy to overcome (except her irrelevance to the world).

Thread regarding Mattel Inc. layoffs

Layoffs and shutdowns of facilities are paying for the risky bet

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