This article is by a business journalist. It's based on facts and reflects informed opinions. The company had deep structural, logistical, technological, managerial, quality and pricing issues prior to being bought by Amazon, and even with the best operations, the history of the grocery business is littered with business tycoons and investors who saw the big dollar volume and mistakenly believed that they could translate that volume into riches. Bezos is no exception. But beyond all that, pick a category and then go on believing that Costco, Walmart/Sam's, Kroger, Aldi/Trader Joe's, Publix, H.E.B., Wegman's, Meijer, Fresh Market, Sprouts, Earth Fare, BJ's Wholesale, as well as Amazon.com itself and Kroger-owned Vitacost and other pure online retailers don't matter. Those competitors and others are not going away -- they're not perfect either but they're smart, they're growing, and they don't care what you think. IMO there is no unique selling proposition to be found with WFM, and the $13.7 billion acquisition will go down as a huge misstep. PS: It doesn't matter what your little department did year-on-year. This is about return on invested capital. READ THE ARTICLE.