Healthy diversification of the e-commerce sector or another lousy attempt to appeal to wealthier customers or another group of customers that isn’t traditionally in WM’s range. My two cents it’s the second thing. This is so far apart from anything that WM has ever done I don’t see any possibility of integrating into the WM offering, much less appealing to its traditional customers.
https://www.forbes.com/sites/walterloeb/2018/12/17/why-walmarts-new-acquisition-is-puzzling/#50cf49fe6ce6