And present a new 'face' to our customers and rid the company of its 1990's image.
That is all.
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I must admit it didn't expect to see to post one after the other I'd agree with. Both resemble what once was a good company even in the slow times when guys took care of business and each other regardless. These days it doesn't matter what they have for a logo because they don't represent what is actually needed to change the face of the company. It a service business and current management dose not know what providing a service is. And this goes for most of the big companies of today. This is why when the big H moves out and mom n pop come in the customers realize they've been someone's monkey boy for far too long.
As I said, this applies to all the Bigs. Those days are gone so put whatever you want on that sign, it won't change a thing.
99 percent of the people working for the company today, and that would include the senior 'management' would have no clue of either The Flying "H", or the Racetrack emblem.
Nor would they care.
Halliburton went south. When the powers to be did away with the flying H logo