Of all the brands on the Interbrand list, GE lost the most value, down 26% to $33 billion
https://247wallst.com/services/2018/10/07/ge-ibm-brand-values-take-big-hits/
Interbrand has released its Best Global Brands 2018, the 19th installment of the study. The value of the great majority of the 100 brands rose from a year earlier. The value of a few brands fell, however. These were lead by International Business Machines Corp.’s (NYSE: IBM) IBM brand and General Electric Co.’s (NYSE: GE) GE brand.