How many more quarters do we have to listen to the inane rhetoric of how Barbie “is in fire”, when it’s only burning to the ground?
Do you know that all other brands give up their marketing and development resources to Barbie in a never-ending futile attempt to revive a brand that is dead? That’s why all other brands report declines while Barbie reports “over the counter” “accelerating sales’ - which only means Mattel is running a ridiculous amount of money against Barbie to have one little stat to crow about to Wall Street.
Here’s the truth: Until Mattel openly admits that Barbie is a lost cause and has NO FUTURE, it will continue to drag all its other brands (like Fisher-Price, American Girl, Thomas and others) who all HAVE FUTURES.