According to media, buying SodaStream was a bold move. Tend to disagree with that, more likely it was a move made out of fear of the predicted decline of the soft drinks market, so nothing bold or wise about that. I also don’t see sparkling water bringing any real profits at all , much less compensate for our long term lack of real vision. I bet the only thing that’s going to happen is PepsiCo losing a lot of money on this.
https://www.brandchannel.com/2018/09/16/pepsico-boldly-goes-no-soft-drink-maker-gone