State Farm's mockery of insurtech, AI and bots is backfiring big time! To me, as a former employee, this just exposes State Farm for who they really are: an old and crusty company, set in their ways, and resistant to new technology. They sound like Blockbuster video insisting that people want the experience of browsing for videos to rent in a brick-and-mortar store. Agents are the past, not the present or future. Hoping for a change at State Farm for friends and family still there. Not holding my breath. Check out the links below.
https://www.forbes.com/sites/chunkamui/2018/10/24/state-farm-mocks-lemonades-use-of-ai-doubles-down-on-48000-human-agents-not-a-great-idea
https://www.forbes.com/sites/eyalbino/2018/10/22/state-farm-attack-ad-on-lemonade-backfires-setting-the-stage-in-battle-of-old-vs-new