OK, here is something from the heart... and soul...
A number of colleagues and I were hired back in the Zone days to share our industry financial sales experience to share with Agents and their Team Members to help them transition from P&C sales to needs-based Life and (at that time) Securities sales.
We were hired by the Zones leadership because they realized their Agents did not have the experience or confidence to engage customers in meaningful conversations in regard to these products. We actually did pretty well - just look at the increase in assets under management before the current excuse of a CEO pulled the plug on Securities sales (what else would you expect from a bean counter who has zero experience in sales) - what a total tosser!)
So now we have the new=look Mutual Funds platform offered by State Farm to it's customers. What a crock of a joke. Leadership says to regard the new software that Agents will use with customers as equivalent to using Turbo Tax. Great! Agents are going to take an exam, and metamorphose as Registered Investment Advisors.
What investor in their own mind would trust their money to an "investment advisor" who has zero knowledge or capability to make responsible decisions regarding their hard earned money. State Farm, you are a serious JOKE!