There was a moron on seeking alpha 9MW?) who I was sure was married to someone at Mattel who praised every last thing we did from our star wars hot wheels to fat barbie and swore that there would be a massive turn around. I don't think that he thought the turn around would be the company heading back towards the trash heap.
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Who says they aren't? I know several who dumped it for a loss after MGo suspended the dividend. That was the last straw for many. Currently I think only a fool would be long on MAT, but you never know.