@bei is correct - B will kill off everything else. Then, the end.
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unless Mattel kind find someone to loan it even more money, it's bankrupt by the end of this year.
There’s only 2 possibilities - sold off in pieces or chapter 11. Barbie and HotWheels take too much advertising $$$ to artificially show growrh. They take $$$ away from other brands to prop B and HW up - they can’t sustain themselves. This is how they killed Thomas, FP and AG.
When the other brands are depleted they will sacrifice HW to prop up Barbie, and then when HW is depleted Barbie will die within 6 months.
Out of business