AMENAs B2+population needs to be cut dramatically, and focus resources on actual top line growth & innovation. PepsiCo has become a financial company just living for the EPS and focusing on dividends. All the focus is on profit and not growth. What a waste.
I've been to AMENA several times. It's amazing to see the number of people and layers. What a waste.
90% of B2+ population there is just doing reporting and "alignment". Unnecessary layers being paid loads of cash. Finance is full of it.... All these "transformation" people. Dubai needs to be trimmed... All these expats just want the lifestyle and can't hack living in Egypt. Same with Hong Kong. It shouldn't exist... There is no need for it.
Also... the rumor is the purchasing group in AMENA is loaded with people who are just cosy with the VP in Dubai. Apparently he is pretty focused on promoting people who kiss his a--. I see lots of incompetent people booking in phantom productivity in PowerSteering.