The real tragedy here is that our all new toy-experience-free management team has no idea how great this place used to be. They think we are a bunch of idiots who have been bumbling along like this forever and we are the cause of it. In truth, we were the best and brightest up to about year 2000 when our steady decline started. PC replaced passion and the bean counters and Dr. Snore gained power. Mattel forgot about kids, the only group that mattered we're shareholders. It's hard
for innovation to survive, much less thrive, in an environment where ridiculous margins and "analysis paralysis" cripple the creative process. Given another decade and lots of cash, Mattel could possibly recover. But everyone there knows bankruptcy and/or a sell-off will take place long before that happens. That's why coming to work and smiling all day gets harder every week. Anyone who is not spending half their workday looking for another job is delusional. There's your 40 percent efficiency.