Differentiation between what you can do and your competitors.
Processing algorithms - every company can provide the same processing flow. A lot of the theory was invented 2-3 decades ago and have been waiting for compute power to catch up. Old algorithms (modules) take mathematical short cuts to produce a result. Younger companies have better fuller implicated algorithms and are keeping up / even ahead on cutting edge research.
Cost, competitors are financially more astute, leaner (less managers), meaner and most critically cheaper.
Reach, with the closure of the open offices there is no local differentiating service to provide clients a better service than our competitors, even the little ones. Client IHC are operator controlled.
Crawley is the London satelite office for France. CGG does not need 2 EAME head processing hubs. It is to be seen how strong the new CEO is in making the correct long term financially astute business decisions.
And an old favourite of this site, Crawley management and HR lack workforce respect and confidence after how they and their colleagues were treated during the downturn.