Ynot doesn't seem at all qualified to run a toy company, but he sure has contacts at Disney. Does anyone think he's here to set up a sale to Disney?
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YAWN is the king of fire sales. Mattel and it’s assets will be sold off and you will all have you wish of separate entities from mattel except you’ll all be out of work! :D
Ynot’s track record is as a seller, this is fact. Have not heard much from 15th floor lately , anything is possible at this point!
Ynot is not a seller, he's a buyer.
There’s no reason for Disney, Warner or any other entertainment/media company to buy us. Toys and Juvenile products are a low margin business - far lower than entertainment businesses. There’s no reason to own a company that makes toys when the royalty rate you can make is at least 3 times the amount made from toys.
Warner Bros owns DC not Disney bro.
I believe DC Batman would be under a separate contract, and I don’t know the terms around that. I can say that the other Disney contracts I do know more about were not affected by the Mickey and Minnie deals; so I assume DC Batman is unaffected as well.
As a general observation, many enployees, including management, I’ve spoken to, feel that Disney has been deliberately trying to take down Mattel’s market share ever since the Ever After High fiasco. The Mickey & Minnie contracts are just another example.
I personally think a merger with Disney is unlikely, but Mattel will look for another, similar, merger to gain greater access to broadcast distribution, acquire toy licenses for the associated brands, while trying to seed it’s own content on the networks.
Any word on the DC batman superman etc. license?
Official: Disney did not renew our contract for Mickey and Minnie brands, so these will end in 2019.
Unofficial: Mattel will be looking for a merger. It’s NOT going to be Disney. Consider other broadcast partners.
Why would Disney want to buy us? They’d have to deal with advertising, markdown and co-op funding, recalls and clearance costs. They’re smart not to get into selling to retail and instead just collecting royalties.
Despite his comments to employees the first day on the job, he is a “seller” not a “buyer” as he stated. His track record shows he is a seller. Don’t know to who or when, but this seems most likely .
If he doesn't get the company sold he will be gone in 18 months.